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Can I add Brave ads to my app or website?

Not right now.

Very soon verified creator websites will be able to opt-in to showing a banner ad to visiting Brave users. The setting for this already exists in the creator dashboard, but the browser-side part of this has not been released. [Current July 26 2021]

Some time in the future there may also be an SDK for app developers to show ads from Brave's network in your apps. [Current July 26 2021]